To contact us Click HERE
From Rolling Stone
"Most of the artists have kind of conceded to it," says Josh Grier, attorney for Ryan Adams, Wilco and Fountains of Wayne, all of whom have live shows on YouTube. "Metallica might be inclined to take a stand, but it would be a serious legal expense, and just manpower. I expect that everybody, slowly but surely, is going to accept it – as a recording group, your live material is going to be up there. Or join the club and just see if you can get advertising attached to all of it and get revenue-share for everything."
Until recently, many major artists fiercely opposed the spread of any type of concert footage or audio. Bruce Springsteen famously criticized bootleggers throughout the 70s and 80s. Performers were historically concerned about losing creative control or having to live with gaffes or other spontaneous happenings – like when Paul McCartney fell on his face during a recent performance of "The End" in St. Louis, and footage appeared on YouTube within a week. They also were worried about bootleggers unfairly making money off their work.
But attitudes have changed, in part because the DVD market for live concerts has become less lucrative, with the exception of top-tier stars like Adele. "We tried to put out a Fountains of Wayne special edition recently – they made a lot of videos through the years that didn't get much play," Grier says. "Adam [Schlesinger, the band's co-songwriter] just said, 'They're all on YouTube.' And I looked, and yeah, they were."
As for shaky fan-camera footage, Grier says it's more of a curiosity than a threat to a band's revenue stream when people want to check out, say, Lou Reed performing the Velvet Underground's "Pale Blue Eyes" with Pete Townshend at a pub in 2007. Still, some acts, including Springsteen, ask ushers to police the audience to ensure nobody brings in cameras or even shoots cell-phone video. It's almost an impossible task. "The idea that someone is shooting with cameras at festivals – that's very, very hard to control," says John Peets, manager of the Black Keys. "It's a new world out there. Our concern is more, if we put this out, we need to make sure it's of a certain level. That's the line we're trying to control, more than slapping down people at a show."
The concert industry's general philosophy in recent years has evolved into "If you can't beat them, join them." Bonnaroo has been live-streaming the sets of top performers since roughly 2003, when its partner was AOL, and while the occasional headliner asks not to participate, most do. "You just can't stop it when everyone has a mobile device," says Jonathan Mayers, co-founder of Superfly Presents, the Manchester, Tennessee, festival's promoter. "If you can't control it, use it as a marketing device – go with it."
Hiç yorum yok:
Yorum Gönder